Social Media Marketing Level 3

About This Course

Social media has transformed business-consumer interactions in the digital age. This course is your guide to mastering the art of social media marketing, whether you aspire to become a social media marketer, wish to expand your online business presence, or are simply fascinated by the ever-changing digital marketing landscape.

From refining effective strategies and curating captivating content to cultivating online communities and leveraging the insights from social media analytics, you will emerge well-versed in the tools and methods that drive effective campaigns.

Course Benefits

Split into 6 units, every element of this course seeks to expand your understanding of social media marketing, so you can achieve the theoretical knowledge you need to apply these skills within real and practical settings.

This course will:

• Help you to develop a strong foundation of knowledge and competency that can be transferred into your work.
• Enable you to study on your own terms – no classrooms, no strict deadlines and no exams.
• Allow you to study from home – all course materials will be sent straight to your door, enabling you to fit your studies around your obligations.

Course Units

Unit 1: Requirements for Social Media Marketing

• Benefits of social media marketing
• Differences between traditional media and social media
• Top social media platforms available
• Laws and legislation relating to social media

Unit 2: Your Business and Social Media

• Defining your business vision, aims, objectives and goals
• The positive and negative effects of social media on business
• Psychology and social media
• Selecting appropriate social networking tools

Unit 3: Developing your Social Media Strategy

• Social media policy and your business
• Key steps to developing a social media strategy
• Analysing risk and developing a contingency plan
• Measuring the success of social media

Unit 4: Implementing Social Media Tools

• Current social media landscape and business trends
• Explore social media campaigns
• Benefits of various social media tools
• Integrating social media tools into your business plan

Unit 5: Monitoring Social Media Tools

• Measuring business performance
• Social media monitoring tools
• Digital marketing media tools and your business

Unit 6: Evaluating your Business Strategy

• Reviewing your business plan
• Using strategic analysis tools
• Identifying key changes within your business plan
• Implement changes in your business plan

Assessment

This course is assessed using a series of written assignments that are designed to test your knowledge of the course materials. These will need to be sent to your personal tutor for marking, whereupon they will supply you with helpful tips and feedback. No external examinations are required.

Required Knowledge

No prior knowledge or skills in this area are needed in order to enrol onto this course, making it ideal for those just starting out in this career field.

Awarding Body

Upon successful completion of this course, you will receive certification from National Institution of Qualifications (NIOQ).

This course has been designed to meet the requirements of specific learners or employers. It is endorsed by National Institution of Qualifications, meaning the course has undergone external quality checks to ensure that they are maintained and delivered to an excellent standard.

National Institution of Qualifications are a national certificating organisation. Endorsement of our courses ensures learners have access to high quality materials that cover all learning outcomes, helping them to achieve their potential.

Support

From the guidance of our personal tutors whose industry experience will help to support and mentor your studies, to our comprehensive study guide and course materials; from day one we will go above and beyond to help you succeed in your studies. With twelve months tutor support, you have the option of completing in as little as three months, or using the full twelve months.

You too can take advantage of the extensive knowledge base of our personal tutors and use their experiences to get all of your questions answered. Similarly, our student support team are readily available to lend you their advice and guidance as they help you to decipher your course materials and answer your questions.

Only one click away, you can trust that help will be there when you need it.