Public Relations Level 3

About This Course

Our level 3 course will take you on a journey into the captivating world of public relations. Observe the transformative force of emergent technologies as they reshape the PR landscape and delve into the art of orchestrating effective PR campaigns, traversing internal strategies, and deftly managing crisis situations.

Learn the inner workings of internal PR, how to design effective internal communications, and the art of crisis management within the dynamic world of public relations.

Designed to provide a comprehensive understanding of PR’s fundamental principles, strategies, and methodologies, this Public Relations Level 3 online course is your ticket to becoming a skilled PR practitioner.

In today’s interconnected society, an organisation’s performance hinges on its public image and reputation. This course equips you with the skills to navigate stakeholder dynamics, media engagement, reputation cultivation, and strategic planning.

Whether you’re aspiring to be a PR professional, a business leader seeking to improve your communication skills, or an enthusiast eager to explore the PR landscape, this course is for you.

Course Benefits

Split into 6 units, every element of this course seeks to expand your understanding of public relations, so you can achieve the theoretical knowledge you need to apply these skills within real and practical settings.

This course will:

• Help you to develop a strong foundation of knowledge and competency that can be transferred into your work.
• Enable you to study on your own terms – no classrooms, no strict deadlines and no exams.
• Allow you to study from home – all course materials will be sent straight to your door, enabling you to fit your studies around your obligations.

Course Units

Unit 1: PR and the Art of Communication

• What is PR?
• Is PR just ‘spin’ or ‘propaganda’?
• Information or stories?

Unit 2: Media Relations and New Technologies

• Who says something is good?
• The impact of new technologies
• The impact on PR
• Research
• Media relations
• Press releases

Unit 3: Running a PR Campaign

• PR campaigns
• Define your aim or goal
• Map out the terrain
• Identifying your public
• Defining your messages
• Setting objectives
• Devising strategy
• Evaluating outcomes

Unit 4: Internal PR

• Corporate planning
• Finance
• Marketing
• Your PR manual
• Information, analysis, meaning, impact
• Designing internal communications

Unit 5: Putting Things Right – Crisis Management

• Before a crisis occurs
• Scenario planning
• Communication
• The crisis team
• Response papers/holding statements
• Question and answer documents
• The crisis manual
• Crisis briefing and staff training
• What to do if a crisis happens
• Swift action
• Learning from the event

Unit 6: Your PR Career

• Creativity
• Technical skills
• Interviews
• Events management
• Management and administration
• Strategic leadership
• Ethics and your role in PR
• Conclusions

Assessment

This course is assessed using a series of written assignments that are designed to test your knowledge of the course materials. These will need to be sent to your personal tutor for marking, whereupon they will supply you with helpful tips and feedback. No external examinations are required.

Required Knowledge

No prior knowledge or skills in this area are needed in order to enrol onto this course, making it ideal for those just starting out in this career field.

Awarding Body

Upon successful completion of this course, you will receive certification from National Institution of Qualifications (NIOQ).

This course has been designed to meet the requirements of specific learners or employers. It is endorsed by National Institution of Qualifications, meaning the course has undergone external quality checks to ensure that they are maintained and delivered to an excellent standard.

National Institution of Qualifications are a national certificating organisation. Endorsement of our courses ensures learners have access to high quality materials that cover all learning outcomes, helping them to achieve their potential.

Support

From the guidance of our personal tutors whose industry experience will help to support and mentor your studies, to our comprehensive study guide and course materials; from day one we will go above and beyond to help you succeed in your studies. With twelve months tutor support, you have the option of completing in as little as three months, or using the full twelve months.

You too can take advantage of the extensive knowledge base of our personal tutors and use their experiences to get all of your questions answered. Similarly, our student support team are readily available to lend you their advice and guidance as they help you to decipher your course materials and answer your questions.

Only one click away, you can trust that help will be there when you need it.